MacAddict Magazine and Aladdin Systems Partner to Distribute Electronic Commerce enabled Software Programs to 140,000 End Users Monthly Monthly CD-ROM Brings Consumers and MAC OS Software Publishers Closer Together BRISBANE, CA -- August 13, 1997-- MacAddict Magazine, one of seven publications from Imagine Publishing Inc., and Aladdin Systems, the creators of StuffIt InstallerMaker(tm), will be helping Mac OS software developers distribute their software to the passionate MacAddict readers. Each month MacAddict bundles a CD-ROM disc with it's monthly distribution of 140,000. Starting with the December issue, MacAddict will feature a "Try Before You Buy" virtual store containing software enabled for electronic commerce using Aladdin's InstallerMaker. Taking advantage of MacAddict's mass distribution, Mac software publishers can now incorporate InstallerMakerÕs technology onto the monthly CD-ROMs to increase their distribution and sales. "This is just one more way that MacAddict is helping Mac developers get their products, and product messages out to the most influential group of Mac consumers," said Patricia Neuray, MacAddict Publisher. "In addition to using our print magazine CD-ROM and websites to market their products, developers can now directly generate sales. No other publication offers developers this unique integrated opportunity." Aladdin's InstallerMaker software allows developers to create trialware (time locked demos) of their software with just a few menu selections, no coding is required. Developers set the trial period for a specified number of days or launches. At each launch of the application, the end-user is prompted to purchase the software. Users can purchase software through embedded technology via the Internet, modem, a voice call, fax, or US mail. Once purchased by an end-user, the software will shed InstallerMaker's front-end and return the software to its off-the-shelf the original format. The only difference between buying software from a store versus buying it using InstallerMaker is convenience--the consumer never has to leave their house to receive a product. "This monthly CD-ROM comes at a critical time for Mac OS developers. One look at Mac OS 8 sales and MacAddict circulation growth shows that interest in new Mac software is high, but traditional channels are failing to take advantage of this opportunity. The MacAddict CD fills a dynamic and growing need in the consumer market," said Brad Peppard, Vice President of Marketing at Aladdin. "MacAddict is pleased to be partnering with Aladdin Systems to help developers increase their software sales," said Brian Schussler, Electronic Software Sales Director for MacAddict. "This is yet another way MacAddict is making an innovative contribution to the Mac marketplace." About MacAddict In only one year of publication, MacAddict magazine has surged in popularity and just received the 1996 Computer Publishers Association "Best Overall Magazine" award. MacAddict is the hands-on guide to everything Macintosh. Its regular sections include the How To section, which gives readers step-by-step instructions for using their Macs more fully; reviews of the latest hardware and software; Cravings which covers all of the newest products in the market; PowerPlay, where readers can discover the secrets behind the Mac gaming industry; and more. About Imagine Publishing Imagine Publishing Inc. of Brisbane, Calif., is at the forefront of multimedia and has a mission to attract the most active, passionate readers in each of the subject areas it targets. It does this by integrating three publishing media (print, CD-ROM and the Internet) to create a uniquely compelling experience. The seven monthly consumer magazines published by Imagine focus on computing, video games and the Internet. Its publications include boot, MacAddict, The Net, Next Generation, PC Gamer, PSM and Ultra Game Players. All publications, except PSM, have an accompanying CD-ROM and Web site. Other Imagine Web sites include the newly launched MacAddict Network, comprised of MacAddict.com, The Practical Mac, The Evangelist Web Site and 14 third-party affiliates. For more information, contact Imagine Publishing at 150 North Hill Drive, Brisbane, CA 94005; (415) 468-4684 (voice); 415/468-4686 (fax) or via the Internet at http://www.imagine-inc.com Contact Information: For business development opportunities please contact Brian Schussler, Director of Electronic Software Sales at (415) 468-4684 x 734 or via email at bschussler@macaddict.com. For press inquiries, please contact Susan Lusty, Director of Communications at (415) 468-4684 x 115 or via email at slusty@imagine-inc.com About Aladdin Systems Founded in 1988, Aladdin Systems, Inc. is the developer and publisher of award winning business and consumer products. Aladdin publishes StuffIt®, the Macintosh and Internet compression standard; Spring Cleaning?, the fastest and safest way to clean up your Mac; CyberFinder?, an Internet bookmark manager; and Private File, The easiest cross-platform encryption software available. Aladdin products are designed to help users take full advantage of their computer by making life easier. Aladdin is located at 165 Westridge Drive, Watsonville, CA 95076, USA; telephone: (408)761-6200; URL: http://www.aladdinsys.com; e-mail: info@aladdinsys.com ### InstallerMaker is a trademark of Aladdin Systems, Inc. Media Contact: Jennifer Lyng or Kendra Howell Aladdin Systems, Inc. (408) 761-6200 x229 pr@aladdinsys.com
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