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ALADDIN ANNOUNCES STRATEGIC ALLIANCE WITH MICROSOFT AND SELECTION AS ACTIVE CHANNEL PARTNER AS NEXT PHASE IN ELECTRONIC COMMERCE MOVE Aladdin web site delivers over 20,000 upgrades to StuffIt Deluxe 4.5 and Spring Cleaning 2.0 in first six weeks. Active Channel key to next step in expansion of electronic upgrade strategy.Watsonville, CA- January 6, 1998 -- Aladdin Systems Inc. Today announced its selection as a Premiere Active Channel partner for Microsoft's Internet Explorer 4.0 for the Macintosh. Users of the new web browser will be able to keep track of the latest news on Information Utilities from Aladdin as well as to register for free and discounted offers on Aladdin's best selling products. "Owners of Spring Cleaning 1.0 are eligible for a free upgrade to release 2.0," noted Peter Thomas, Spring Cleaning product manager. "Using Active Channels is the perfect way for people to make sure they're notified of valuable information, like the recent release of Spring Cleaning 2.0, without spending time and energy repeatedly checking our website for the latest product status." Combined with Aladdin's advanced Internet product distribution capabilities (both the new StuffIt Deluxe 4.5 and the new Spring Cleaning 2.0 are available online), customers linking to Aladdin with Active Channel will dramatically speed up and simplify the upgrade notification and distribution process. With Aladdin Active Channel featured as a pre-configured channel on the Channel bar shipping with IE4 and featured in the IE 4.0 online Channel Guide, Macintosh users will have easy, instant access to the latest information on new products, techniques and strategies for saving time, money and disk space. "People need to have the best information tools possible to handle the flood of data that inundates even the casual Internet users and quickly fills even the largest hard disk," remarked John Nesheim, president of Aladdin Systems. "Aladdin products are world standards because they save users time, effort and money every single day. By activating this powerful new feature in their Internet Explorer 4.0 browser anyone can ensure that they always have the best tools, at the lowest cost, with literally no effort at all." Aladdin Systems: Making data transmission, access and organization transparent in the Internet era- Founded in 1988, Aladdin Systems, Inc. is the developer and publisher of award winning business and consumer products. Aladdin publishes StuffIt, the worldwide compression standard; Spring Cleaning(tm), the fastest and safest way to clean up your Mac; and Private File(tm), The easiest cross-platform encryption software available. Aladdin products are designed to help users take full advantage of their computer by making life easier. Aladdin is located at 165 Westridge Drive, Watsonville, CA 95076, USA; telephone: (408)761-6200, URL: http://www.aladdinsys.com, e-mail: info@aladdinsys.com. ###InstallerMaker, StuffIt Browser and True Finder Integration are trademarks of Aladdin Systems, Inc. All other products or brands are registered trademarks or trademarks of their respective holders. |
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